Pricing

Plans that replace a $2,000 hire.
Not a phone bill.

Your own number, unlimited conversations with real people, automated follow-ups on every lead, zero per-message fees. Pick the size of your machine.

Discovery

Kick the tires, no strings.

$0forever
Agent playground
  • Agent builder & interactive playground
  • Campaign creation interface
  • Prompt tester on your real pitch
  • Free live personalized demo
Start free No card · Start in 30 sec

Starter

Your first setter, live 24/7.

$95/mo billed yearly/mo billed monthly
Save $288 a year
1 active agent
  • 2,000 messages & 200 AI credits /mo
  • Automated follow-ups until they reply
  • 1 campaign, unlimited conversations
  • WhatsApp Groups automation
  • MCP server access New
  • Conversations dashboard, KPI & lead scoring
  • CSV & Sheets import (500 leads), CRM export
  • Strategic onboarding included
  • 1 team seat · email support
Get started 2-min setup by QR code

Business

For teams that run on WhatsApp.

$199/mo billed yearly/mo billed monthly
Save $600 a year
3 active agents
  • Everything in Starter, plus
  • 3 agents · setter, groups, reactivation
  • 6,000 messages & 400 AI credits /mo
  • 3 campaigns + automated follow-ups
  • API & webhooks Early access
  • 1,000-lead imports
  • 3 team seats · priority support
Get started Most teams start here

Scale

For volume operators.

$399/mo billed yearly/mo billed monthly
Save $1,200 a year
10 active agents
  • Everything in Business, plus
  • 10 agents across numbers & missions
  • 20,000 messages & 800 AI credits /mo
  • Unlimited campaigns + follow-ups
  • 5,000-lead imports
  • 10 team seats · dedicated support channel
Get started 2-min setup by QR code
Enterprise & White-label Custom volumes, native integrations, SLA, multi-workspace. Or run WhatSetter under your own brand.
Talk to sales

Every plan runs on your own number. No Meta fees, no per-message metering. Cancel anytime.

What WhatsApp itself costs

The number that decides your real bill is not on any plan card: it is what the messaging costs on top. Meta bills the official WhatsApp Business API per delivered template message, at a rate that follows the country of the person you are writing to. WhatSetter connects to your own number by QR code instead, so that meter never starts.

Official API through a providerWhatSetter
How you are billedPer delivered template messageOne flat monthly plan
21,000 marketing messages to Mexico$640.50 in Meta fees aloneIncluded in your plan
21,000 to the rest of Latin America$1,554.00 in Meta fees aloneIncluded in your plan
Provider markupOn top, on every single messageNone
Going liveMeta Business verification, template approvalQR code, about 2 minutes
Your numberA new number, or a migrationThe number your clients already have

Rates are Meta's own, effective 1 July 2026, and the provider markup on top is never published. Run your own numbers in the WhatsApp API pricing calculator, or read the full breakdown in WhatsApp Business API pricing in 2026.

Which plan fits

1Discovery

Free forever. Build the agent, test it on your real pitch in the playground, and get a live personalized demo. No card.

2Starter

One agent, live 24/7 on your number, with automated follow-ups until the lead replies. The plan most solo founders and small teams launch on.

3Business

Three agents on three missions: setter, groups, reactivation. Three campaigns, API and webhooks, 1,000-lead imports. Where most teams land.

4Scale

Ten agents across numbers and missions, unlimited campaigns, 5,000-lead imports, a dedicated support channel. For volume operators.

Billing questions

Do I pay per message?

No. WhatSetter does not run on Meta's Business API, so there is no per-message meter and no provider markup. Each plan includes a monthly message volume, from 2,000 on Starter to 20,000 on Scale, and that is the whole bill. The table above shows what the same volume would have cost on the metered route.

What happens if I outgrow my plan's volume?

You move up a tier, or we talk about Enterprise. Either way the price stays flat and known in advance: no overage invoice at the end of the month.

Is yearly billing actually cheaper?

Yes, by 20%. Starter goes from $119 to $95 a month, Business from $249 to $199, Scale from $499 to $399. The monthly prices are the ones quoted everywhere else on this page.

Do I need Meta Business verification?

No. You scan a QR code the way you would for WhatsApp Web. There is no business verification, no template approval queue and no waiting period.

Are there setup fees?

None. Every paid plan includes a strategic onboarding session, and the free Discovery plan includes a live personalized demo.

Can I cancel whenever I want?

Yes. Plans are month to month unless you choose yearly billing, and you can cancel at any time.